Hey Mamas!
Picking out the perfect dress for a photoshoot can be both exciting and, let’s face it, a bit of a challenge. Finding that piece that’s just right—you know, one that flows with the breeze, photographs beautifully, and makes you feel amazing—requires a bit of searching.
I’ve been a beach photographer for 10+ years, and I’ve got a lineup of boutiques that never let me down. Whether it’s for a beachy shoot, a relaxed boho vibe, or a romantic sunset session, these stores have you covered. So, grab a cup of coffee, and let’s dive into my top 5 go-to shops for dreamy, photoshoot-worthy dresses.
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1. Free People (freepeople.com)
Let’s start with a classic: Free People. This brand is practically a staple for anyone on the hunt for ethereal, bohemian-inspired dresses. Known for their effortlessly chic designs, Free People dresses are exactly what you want if you’re looking for something that feels relaxed but looks striking. They play with lots of lace, flowing skirts, and earthy tones that really come to life in natural light.
Most of their dresses are made with lightweight, breathable fabrics, which is fantastic if you’re heading to a beach or somewhere where the sun’s out in full force. Think soft cottons, lightweight chiffons, and breezy linens. Their designs have that perfect, slightly undone look that gives you a natural, carefree vibe in photos, making it feel like you’re just being yourself.
Top Pick: Look for their maxi dresses with embroidered details or tiered skirts. The movement in these styles is perfect for beach shoots—imagine your dress catching the ocean breeze while the sun sets behind you. Magical!
2. Joyfolie (joyfolie.com)
If you haven’t stumbled across Joyfolie yet, let me introduce you to a hidden gem. Joyfolie’s aesthetic leans toward the whimsical and romantic, which makes it ideal for photoshoots that call for a softer, fairytale-like feel. Their dresses often feature vintage-inspired designs with lovely details like ruffles, lace trims, and delicate prints.
Joyfolie dresses also tend to be in gentle colors—blush, ivory, soft sage—that work beautifully with natural settings. The lightweight fabrics they use are ideal for beachy photoshoots; they drape beautifully without feeling heavy or too structured. Plus, Joyfolie really nails it with those unique design elements that add interest without overpowering the photo.
Top Pick: Their wrap dresses or ruffled maxi dresses are a dream come true for photoshoots. Imagine a soft, ruffled hem blowing in the ocean breeze—definitely an eye-catcher on camera!
3. Rylee + Cru (ryleeandcru.com)
Rylee + Cru is known for its relaxed, minimalist style and earthy tones. I love their dresses for photoshoots because they manage to be understated yet striking. The brand has a knack for blending comfort and style, so if you’re after a look that feels genuinely effortless (think relaxed beach photos or a picnic-inspired vibe), this is your stop.
Most of their dresses are made from soft, airy fabrics like cotton and gauze, which makes them perfect for warm locations. They focus on loose, flowing silhouettes, and their color palette includes muted hues like terracotta, sage, and creams—ideal for harmonizing with natural backdrops.
Top Pick: Check out their oversized, flowy maxi dresses or sundresses with subtle patterns. The simplicity lets the natural elements of your shoot shine, and the dresses move beautifully without overshadowing the scenery.
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4. Amazon (amazon.com)
You’ll find all kinds of lightweight and breezy options, from boho-inspired maxis to vintage-style sundresses.
Top Pick: Search for boho maxi dresses with flowy skirts and lace or crochet details. They’re affordable, photograph well, and can give you that easy-breezy look without much fuss. And don’t forget to read the reviews for sizing and fabric details!
5. Spell Designs (Spelldesigns.com)
Last but certainly not least, Spell Designs is a go-to for anyone wanting that romantic, bohemian look. Based in Australia, Spell has mastered the art of creating dreamy dresses that feel like they were made to be worn on the beach. Their Dresses are typically crafted from lightweight, high-quality fabrics, often with a hint of whimsy and a lot of feminine charm.
The brand is known for its attention to detail—think intricate embroidery, soft pastel prints, and vintage-inspired silhouettes. These dresses move beautifully and add a touch of elegance to any setting, which is why they’re so perfect for photoshoots. Their color palette is warm and natural, with earthy tones and muted florals that blend seamlessly with nature.
Top Pick: Look for their maxi or midi dresses with delicate floral patterns and a bit of a boho flare. Picture yourself walking barefoot along the shore in one of these dresses, with the waves crashing gently behind you—it’s the kind of scene Spell Designs was made for.
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Why These Shops Are Perfect for Beach Photoshoots
One thing all these brands have in common is their use of light, breathable fabrics. When you’re shooting in a warm or beachy location, having a dress that flows in the wind and doesn’t weigh you down is essential. These fabrics—cotton, linen, chiffon—allow you to stay comfortable while looking like a total goddess. Plus, they all have that slightly undone, natural vibe that looks amazing in photos.
Another great thing about these shops is the variety they offer. Whether you’re going for a bold, bohemian look, a soft romantic vibe, or something laid-back and minimalistic, you’ll find options that suit every style and setting. These dresses also have that wonderful “effortless” quality that comes through on camera, giving you that relaxed and natural look without too much styling
Final Thoughts
Photoshoots are all about capturing a moment, and finding the perfect dress is a big part of creating that magic. With these five shops—Free People, Joyfolie, Rylee + Cru, Amazon, and Spell Designs—you’re sure to find a dress that feels like “you” and brings out the best in any photoshoot setting.
So, next time you’re planning a shoot, whether it’s on a breezy beach, a sunlit field, or even just your backyard, check out these shops. You’re bound to find something that not only looks amazing but also feels comfortable and perfectly suited to wherever you are. Happy shopping, and here’s to capturing beautiful memories in style!
